Week Summary-1a

Week 1/ Critique & Review

Week 1: Critique & Review |

Our first week began with commencing our initial exploration into the communicative culture that surrounds Cancer services provided by the NHS in Scotland. We approached this from a multitude of angles, utilising our understanding of Ethnographic research methods throughout.

NHS Crosshouse, NHS Lothian, UWS, AAPCT



Establish an understanding of the booklet intended for re-design.



A written critique to showcase what we felt were the stand out points following our first involvement with the booklet as well as a rough framework for an interview complete with questions, to use on-site.


We began this by partitioning the Chemotherapy literature produced by both NHS Lothian and Ayrshire & Arran, investigating each section of the booklet(s) in reference to its relative users, intentions and scenarios of use. This was achieved by asking the following questions:

Understanding the stakeholders: Who is in contact with the document? Who is/is not involved during the process? 

Defining the content:  What is presented to the user? What is it’s intended purpose? What is it is trying to achieve?

Interpreting the environment:  Where it is kept? Which location is it most useful? Where is section utilised?

Moment of use: During the care journey, when does the book become most valuable and where it is it redundant?

The reasoning behind this: Why is this relevant? Why is this information located here? Why would a user engage?

The way the book operates: How the format is used? How is information explained and in which tone? How does this link to external content?







By answering these questions, we informed a series of exploratory questions for individual users and stakeholders for use in interview scenarios.

The questions transition from discussing the idea of communication in general terms to questions specifically about the booklet, and include both open and closed questions, which allow interesting leads to be followed up as they occur.

Alongside the interview template, we included a client/user consent form, a small notebook with pens and pencils, a camera and an audio recorder, which together form a basic ethnography field kit.

Daniel McLarenComment