Week Summary-1a

Week 6/ Ideas & Impact

Week 6: Ideas & Impact |

Our first week began with commencing our initial exploration into the communicative culture that surrounds Cancer services provided by the NHS in Scotland. We approached this from a multitude of angles, utilising our understanding of Ethnographic research methods throughout.

NHS Crosshouse, NHS Lothian, UWS, AAPCT



Prepare for progress review and Impact Day.




• A wider perspective on the communicative culture within the NHS & External institutions.

• A deeper insight to the drive for change within the NHS.



Week 6 began with content explorations and methods of displaying factual information with an emphasis on visual language, this was achieved by referencing the inspiration mood wall created in the previous week. Our explorations, therefore, reimagined the existing treatment literature using similar methods of formatting to Macmillan. This resulted in a complete transformation to how the content appeared and revealed the potential of how slight adjustments can benefit the overall value of the booklet. 

Again, we found ourselves becoming to drawn into reformatting content of a booklet rather than exploring design opportunities that communication within the NHS would benefit from. Our progression, therefore, fell into a lull slightly. We knew, however, this was the better decision and, during an informal work progression discussion, began to discuss how to develop the project.

Preparing for our presentation of human centred design for Impact Day in Ayr, therefore provided us breathing space from the project needed. Here, we had the opportunity to attend a cross-disciplinary communication conference, where we discussed the different aspects of the theme structured around 5 main topics:


Within the broad theme of design in the context of healthcare, the discussion looked at the importance of a more human-centred design approach in improving both the information that is being communicated and the way the information is utilised in discussions.


Not only is the type of information that is being delivered hugely important, but where and how that information is being communicated can have a tremendous effect on that success of that transmission. This theme centres around the context of these connections.


Relating to the various relationships found within healthcare, information being communicated between two people with an existing relationship can be more likely to be taken on board and trusted. A familiarity between people can help to improve the communication of information, even when it is difficult to deal with.

Role Concepts 

From clinicians to carers, each role with have a part to play in delivering and helping to understand information. This theme relates to the different roles within healthcare and how these roles play an important part in the process of communication.


Ownership can be as simple as having a person’s name of booklet given to them to read. This idea of ownership can have an affect on the value placed on material and whether it will be utilised or trusted. This can also relate to communicating a feeling of ownership over one's own healthcare and the value placed on that partnership.

Our time in Ayr gave us refreshed thoughts and new insights on the importance of the communication of information within the NHS. One of the key takeaways involved within the discussions included the power patients have when deciding their treatment and how important it could be to encourage dialogue between them and clinicians. This is something we wanted to keep in mind when returning to the studio.


Daniel McLarenComment