Week Summary-1a

Week 3/ Journeys & Opportunities


Week 3: Journeys, Insights & Opportunities|

Our week 2, on-site, interviews provided us with some fantastic information to introduce us to the ideation stage of the project. Our task for this week was to identify insights from our findings and begin to think about how they would inform potential design opportunities. 

NHS Crosshouse, NHS Lothian, Macmillan, Maggies



Collate the ethnographic research gathered and use this to aid the understanding of the potential design opportunities.




A selection of insights gained from the research and understanding phase of the project.

•A timeline showing the patient’s journey while undergoing chemotherapy with the qualitative as well as quantitative data of that journey.

• A series opportunities gained from these insights established to facilitate moving forward to the ideation stage of the project.

Using the information gained from patient interviews, our week began creating a user timeline - a tool that would visualise the potential steps each patient would face and who they may come into contact with. Here, we took into consideration the patient's potential thoughts and feelings during specific times of their treatment and began to think about of how the proposed booklet could intervene.

Whilst creating our user journey, we also highlighted pieces of information which we thought could be considered during the ideation stage of the project. This involved creating groups, which extracted and partnered any pertinent quotes we felt were relevant from our interviews, with our initial findings from the booklet's critique. These were then arranged into rough themes and re-analysed a number times to produce 12 individual insights. After being transferred onto digital templates and printed, we used these pieces of information to influence our design opportunities. 

Design opportunities are the initial drivers of our final proposal. Using the insights as informative tools, 12 opportunities were identified which, we felt, should be considered or acted upon during the ideation stage. These opportunities, overlooked a range of subjects from formatting and ease of accessibility, to creating personal value and emphasising the need for interaction. Once our opportunities were defined, we then needed to think about how they could be implemented within the existing document and what value would the user obtain from them. 

Week 3 concluded witnessing an introductory chemotherapy session held within Edinburgh's Maggie's centre. This was an opportunity to observe an alternative way to how the booklet's information is communicated to patients and how beneficial this is to them. The session we attended, is a newly launched method of delivering key cancer-related information to patients before they begin their treatment and was produced by Lothian staff members.

Upon arrival, we and 2 patients were greeted and presented with a video guide of what takes place during chemotherapy treatment. The video visualises the treatment process for patients and where each stage takes place. During this, a nurse is providing narration which was directly quoted from the booklet. 

Although we found the text within the booklet and its clinical language to be fear evoking to the reader when communicated in a calm manner by a professional, the patients appeared very comfortable and open. The combination of both this and video, therefore, helped strengthen the retention of information. 

The final minutes of the video interviewed current patients who spoke of their experience when using the service. This was highlighted as the standout moment of the video by the attending patients and further emphasised the statement that patients are the most under-utilised tool within the NHS.

To view the video shown during the introductory chemotherapy session, click here

Daniel McLarenComment